If you need a machine and don’t buy it……….

Posted On May 27, 2016

Those of us in the machinery business learned early in our careers that matching a great product with a great application doesn’t automatically equal a purchase order. The eternal question is “Why not?” I think the answer often is “miscommunication” or “non-communication” on the most critical point. The salesman and the buyer may talk about features and performance to each others satisfaction but mistake ROI for a business enterprise. ROI has too often become an artificial ratio between cost and time. The true reason for buying a box making machine such as a BXMKR1 is to make it part of a business enterprise. Presumably the business is an unending venture. If a machine will provide benefits, then that aspect too, is unending.

You don’t purchase box making equipment for just 6 or 12 months. It’s a long term asset. Machines are meant to outlive their original warranty by some measure. A BXMKR1 is warranted for three years. It truly is meant to be a long term fixture in your box making business.So the purchase decision should be more focused on affordability and business benefits. A simple ROI misses the big picture. Henry Ford was a visionary businessman who built an empire within his own lifetime. He said ” If you need a machine and don’t buy it, then you will ultimately find that you have paid for it, but don’t have it.”

Call us today, to see how our line of Short Run Box Making Solutions can benefit your business. 817-270-1019 or email jerry@bxmkr.com